From URL to IRL
Experiences for Urban Outfitters North America, including live music, panel discussions, product customization, and artist marketplaces.
Recent work
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Capturing unforgettable moments—from meeting LFC Legends to posing with the NBA’s Larry O'Brien Championship Trophy—on Google Pixel’s award-winning camera.
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Intimate performances artists on the rise, including thuy, Destin Conrad, and Tierra Kennedy.
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Partnering with hyperlocal organizations, including Meatpacking District’s Sweat Sessions and Wellness & Waves at Santa Monica Pier, to bring the latest devices into their free classes for the community.
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Daily short-form educational sessions led by in-store experts.
Susan Alexandra’s Hanukkah Party
“As the live klezmer band Isle of Klezbos played, guests explored designer Susan Korn’s latest Judaica collection, all displayed on an epic centerpiece. Charms featuring mini bagels with lox, challah bread, carrots, and eggs were displayed alongside real bagels that were neatly arranged topped with lit candles. Also on display? Baby T-shirts with the phrase “mommy’s little matzoh ball,” caps decorated with the slogan “my other hat is a yarmulke,” and the most distinctly colorful and joyful menorahs next to the label’s famed I heart New York bags.”
— Kristen Bateman, VOGUE
Photography by Emma Cheshire
“'[Britt] handled each and every piece, staying past midnight at Hall des Lumières, making sure the team was happy and everything was on track, getting us the most gorgeous accessories from UOHome, jumping in and making this happen on a tight timeline, tight budget, while being new to the team, staying so so organized and always being willing to trouble shoot or chat at the latest of hours...the list goes on!!!”
Direct-to-consumer subscription cat food brand’s first in-person experience for customers and New York-based community, serving up over 500 scoops of ice cream and passing out hundreds of gift bags including limited-edition toys, totes, and complimentary product. To scale the campaign beyond NYC, new trial customers received the same limited edition toy with their first order.
